We feel proud of being a Communications and Public Affairs agency that develops its own research, thus contributing to the knowledge of these issues.

We believe that the relationship between companies and the society is a cornerstone in Chile’s development. However, we have witnessed how this relationship has become increasingly fragile, as a consequence of the public distrust towards the institutions in general, and companies in particular.

We regularly publish our “Zoom to Trust in Companies”, a specialized analysis based on data from public surveys (CEP, Bicentenario and Latinobarómetro, among others), which allows a better understanding of the scenario in which businesses undertake today.